For China domestic cross-border ecommerce platforms like Youyou Haitao, different guides on British Daigou and marketing posters have emerged forming a “festival-like” atmosphere. A consumer who frequently shops overseas told a SmithStreet consultant, she placed 3 orders on ecommerce platforms the night Brexit was announced.
Social media KOLs on weibo.com have been posting guide to help Chinese consumers make the most of the Brexit including:UK
• ecommerce websites
• products to look out for
• coupons to use when shopping
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