1. Chinese Consumers needsConsumer behaviors are changing rapidly in China. Their wants, needs and expectations are growing. Consumers desire access to more brands and are searching for experiences in addition to the products they buy. Understanding these needs and the rate of change taking place is essential to allowing brands to keep up with their consumers.
Below is the summary we developed of the current wants and needs of Chinese consumers:
2. Brands needsLooking at brands we understand that there are many challenges in the ever changing China market. These challenges include: the global Chinese consumer, more intense competition, partnership coordination and talent retention at all levels of the organization.
From our experiences we have put together the list below, outlining the needs of brands in China:
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