THOUGHT LEADERSHIP

 

Why WeChat is So Much More Than Whatsapp

Mar 23, 2016

This week we will be taking a look at WeChat and Whatsapp. Although both are dominant social platforms WeChat's service offerings and brand capabilities make this platform far more meaningful to the users and valuable for consumer engagement.


1. Active Users


When we think about dominant social media and communication apps worldwide WeChat and Whatsapp are the first to come to mind. Although there are more global users of Whatsapp (up to 1BN) than WeChat (549MM), in China WeChat is really the only player.  


2. Social Interactions



WeChat is not only a tool for instant messaging, it is changing the way that people engage with each other. Users can choose from a variety of call and video functions that include: voice calls, video calls, group voice and video calls, and WeChat out which allows user to pay to make international phone calls through WeChat.


In terms of social functions, Whatsapp is quite similar to Wechat when it comes to sending messages and making calls (WeChat Out aside), however video calls are not included. 


3. Life Support


WeChat's slogan is, "Wechat is a way of life", and WeChat stays true to their image. Unlike Whatsapp, Wechat has many features that help to support users in their daily lives, including: shopping online, scanning QR Codes for information, reserving taxis, finding store locations, receiving and using coupons, and this list keeps going. According to reports we have seen, the consumption directly driven by Wechat could be as high as 11 billion RMB, of which leisure accounts for roughly 59%. 


4. Having Fun


Not only does Wechat help people to communicate and accomplish tasks WeChat also offers music and video games to help their users relax. To play Wechat games, users need to log in with their Wechat accounts and then play together with their Wechat friends. The results can be shared on WeChat moments allowing some users to show off to their friends and social network. 


5. Getting Information 


80% of Wechat users follow various public accounts. Public accounts are created by individuals and companies to share information about products and services or can be used like blogs. Most users followpublic accounts for three reasons - for studying, learning skills to improve their quality of life and for receiving information (information can range brands and companies to news and current events).


Click Here to Subscribe to Free Lunch

Free Lunch is a bite size dose of China content to help keep you up to date on trends and happenings in the China market.

SmithStreet will be sending you free content we think will be valuable to you and your organization. Please feel free to drop our Business Development Manager, Wayne, a note here if you have topics of interest you would like us to cover.


About the Author

Connect with SmithStreet
In the News

Technology|Jun 14, 2017

Programmatic Advertising in China

Consumer Goods|May 22, 2017

China Will Allow U.S. Beef Imports

Luxury|May 11, 2017

China's Return to Great Retail Service

Reuters|Nov 18, 2016

New Look Seeks Fashion Edge in China with Local Designs

Bloomberg|Jul 18, 2016

Nestle Seeks China Turnaround Online as Competitors Abound

LoginNot a registered user? Register now.
E-mail
Password
Remember me

Login using your social network

RegisterAlready registered? Login now.

SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.

Create your SmithStreet account:

E-mail address & password

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name

Subscribe

Subscribe to our China Spotlight weekly news feed - a complimentary email newsletter that matters to your China strategy.

Healthcare

Consumers and Retail

I agree with the Legal Terms.
RegisterAlready registered?

Create your SmithStreet account:

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name
Legal Terms
This is the official privacy policy for www.smithstreetchina.com, which is administered, owned and operated by SmithStreet. This policy is intended to provide you with important information regarding your use of the Site.

This Site is owned, operated and targeted for use in China and may not comply with other nation’s laws or regulations. Your continued use of this Site implies your acceptance of our policies and practices as described below.

We do not collect any personally identifiable information from visitors to the site unless they voluntarily submit information.

You may choose to subscribe to our email edition, which requires you to submit a valid email address. This service is operated for free on an opt-in basis, and you may unsubscribe at any time by emailing info@smithstreetsolutions.com.

The information we collect is used for internal review and is then discarded, used to improve the content of our website page.

We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

All of the content posted on our Site is created in-house. We do summarize news from other resources by following fair convention. If, for any reason, you would like us to remove any content, graphics, or other information that you consider a breach of copyright law, please email us, or feel free to call us by below number.

We reserve the right to revise this policy at any time. Revisions will be posted in this location. Any and all posted revisions are effective immediately. Please check back often to stay informed about your use of the Site.

Please contact us directly if you have any questions about this Policy or anything else.

Email: info@smithstreetsolutions.com
Tel: (8621) 6565 6533

This Policy was last modified on November 1st, 2013 and is effective immediately.