1. Adidas - Life is created by yourself
Strong advertisements in China are those that reflect the complexity of the people that live here. In the Adidas commercial, "life is created by yourself" they were able to tap into several of these facets in order to display their brand as both for sport and leisure.
2. Patek Philippe - Generations
Although the Patek Philippe advertisement is not designed explicitly for the local Chinese audience, the concept of passing along family heirlooms to the next generation is extremely appealing to Chinese consumers. In China family is often considered more important than the self and parents are more concerned with the next generation than they are with their own.
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