THOUGHT LEADERSHIP

 

5 Brands, 5 Great WeChat Strategies

Feb 24, 2016


1. Louis Vuitton – Ask Questions, Get Answers


Customer service has always been one of the key reasons for Louis Vuitton’s success in China and Louis Vuitton extended their customer service reputation to their WeChat account.

For example, you can ask detailed questions about any Louis Vuitton bag and they will give you very specific answers. With their professionalism, this customized "One to One" online service is a great step toward an omni-channel solution in China’s retail space.


2. Cartier – Find Your Store, Rate Your Experience, Get Your Products Translated for Purchases Abroad


Through Cartier’s Location Based Services (LBS), followers can receive the details of shops nearby, including; maps, telephone numbers and navigation info.
In addition to the LBS services, customers can also make reservations and score their in-store experience via WeChat.
When shopping abroad, consumers can enter the Chinese name for products on WeChat and automatically receive the French name and details, helping to ease the sales process.


3. Hugo Boss – WeChat Shop and Fashion Shows on the Go


Hugo Boss posted online videos of their latest fashion show, which should help to attract younger users and increase consumer product knowledge.

In addition, they opened an official official shop on Wechat, driving traffic to their official site and creating an additional sales channel for the brand. 


4. Montblanc - Games That Reflect the Brand Image 


Montblanc launched a game called “Daban”(Boss).

To encourage user engagement, Montlanc posted fashion icons’ understanding of “Daban”, while encouraging users to send a photo of themselves or friends so that other followers can assess whether they have the characteristics of a “Daban”, including elegance, sophistication and leadership. 


5. Lacoste - Become a VIP on WeChat


Diffrent from traditional ways of encouraging VIP membership, Lacoste set-up a special function that allows users to become VIP members via Wechat. 

In addition to becoming a VIP, users can check for their VIP scores and VIP benefits.  These functions add value for consumers and provide Lacoste with great consumer data. 


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