This week we are introducing you to Parkson Core Mall. This mall used to be a traditional Parkson Mall (carrying premium and luxury), but is now mixing it up and experimenting with a new strategy to reach today's Chinese consumers (middle class and millennials). After the mall's transformation Parkson claims their daily traffic is up 800% and daily sales revenue tripled. In their first two days after opening, the mall generated record sales revenue of 23 million RMB.
Earlier today we saw Bloomberg News post an article, Brexit Sends Tourists Flocking to London to ‘Buy, Buy, Buy’ stating, “Searches by Chinese for U.K. holidays 'sky rocketed' on Ctrip.com International Ltd.’s travel booking app, the company said, while Chinese news site Phoenix implored visitors to London to ‘Buy, Buy, Buy.’”
During our SmithStreet annual offsite trip we conducted a workshop to identify the needs of brands and consumers. We thought we would share our findings with you and hope these findings will help to bring you the clarity they brought us.
This week we will be taking a look at WeChat and Whatsapp. Although both are dominant social platforms WeChat's service
offerings and brand capabilities make this platform far more meaningful to the users and valuable for consumer engagement.
Strong advertisements in China are those that reflect the complexity of the people that live here. In the Adidas commercial, "life is created by yourself" they were able to tap into several of these facets in order to display their brand as both for sport and leisure.more
Retail are losing to e-commerce in China, Alibaba rescues slumping luxury brands, Coach’s Stuart Weitzman acquisition could boost China sales, in china showrooms retailing blossom, brands are tapping China’s ‘Silver Hair Industry’.more
China has witnessed the growth of a digital generation over recent decades. Jasmine Sun, E-commerce Expert at SmithStreet, shares with you the e-commerce development in China and how it has shaped the Chinese market over the years.
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