THOUGHT LEADERSHIP

Chinese consumers | Sep 19, 2014

Western Arrogance and the Failures of Revlon in China

Revlon's exit from China market was a foregone conclusion. They failed to implement the type of strategy that would create lasting success in the Chinese market. Their strategic problems can be seen in four aspects: product deficiencies, product cycle, branding position and channels of distribution. more

E-commerce | May 16, 2014

From DOS to Free People – Catch up with the Digital Generation in China

China has witnessed the growth of a digital generation over recent decades. Jasmine Sun, E-commerce Expert at SmithStreet, shares with you the e-commerce development in China and how it has shaped the Chinese market over the years.



more

Chinese Consumers | Jan 07, 2014

How Luxury Brands Can Cash In On China’s Booming Wedding Industry

From couture gowns to face-saving candy, brand choice plays a huge role in planning a Chinese wedding. As weddings in China increasingly incorporate both Western and Chinese elements, those brands that can tap into the mentalities of decision makers have a tremendous opportunity to define their place in China’s wedding market.more

China Pricing | Oct 23, 2013

What Luxury Can Learn From Starbucks In China

Although price differences between China and the rest of the world are a major driver of consumer spending behavior, consumer perception and support for Starbucks has been remarkably resilient in the face of the recent media onslaught. Why and what are three key lessons for luxury brands that are trying to engage with China’s increasingly global consumers?more

Luxury | Sep 18, 2013

Handbags, the National People’s Congress, and China’s Luxury Market

The annual ‘Two Sessions’ of the National People’s Congress and Chinese People’s Political Consultative Conference are always sure to raise some spirited online debate, however this year, China’s netizens were up in arms over the participants’ sartorial decisions as much as their political ones.more

Luxury | Aug 16, 2013

China’s Growing Obsession with Luxury

In the last decade or so, consumer behavior towards the luxury market has shifted in China. From current statistics, China is likely to overtake Japan and the US to become the biggest spender in luxury market, with sales soaring over USD 28 billion a year.more

Retail | Aug 11, 2013

Why Starbucks Reigns in China

Costa and Starbucks, two coffeehouse chains that operate worldwide. Often it is possible to find several Starbucks stores located within close proximities of each other and it seems that all will succeed without cannibalizing each other’s business. But why is that so? Why can’t other coffee chains, such as Costa, be just as successful in this country?more

Chinese Consumer | Jun 26, 2013

The ‘China Price’ Is Not Right

Among China’s sophisticated consumers, the price gap between China and the rest of the world has become common knowledge.How brands canaAttract cost-savvy customers? Check out what James Button told us at his second Jing Daily column article.more

Fashion | May 20, 2013

China’s Fashion Market In Transition: Winners Emerge As Competition Heats Up

As the fashion market becomes more competitive amidst a slowdown, brands must pay close attention to Chinese consumers' evolving requirements. The leading factor in this shifting landscape is that Chinese consumers are becoming more sophisticated. This is creating opportunities for brands poised to capture this more sophisticated consumer, and challenges for those left behind as tastes change.more

Luxury | Apr 04, 2013

Shifting Focus from Brand to Style

As Tier 2 city consumers become richer, better traveled, and expand their fashion horizons, we expect the perception of brand vs style among premium consumers to gradually evolve towards what we are currently seeing in Shanghai. This is a reflection of what we call “the experience curve”.more

China Market | Apr 30, 2012

Overlooked Innovation

Historically speaking, innovation and China haven’t often appeared in the same thought. However, over the past decade, and especially during the past five years, this trend is starting to change. For foreign businesses, the message should be clear - keep an ear to the ground, be prepared to take the long-term view and invest in ways to train and retain talent.more

Retail | Mar 20, 2012

Sharing the Pie? Maybe not in China

A lot of foreign giant transnational retailers want to create a China story. In order to do so, some retailers expanded in China with decentralized ownership, for example franchise model or brand reducing their ownership. Are these the best models to enter and expand China for these giant transnational retailers? Has the decentralized model hurt their brand equity?more

Ecommerce | Nov 11, 2011

Cashing In on Click and Buy

In the past four years e-commerce in China has been booming, growing 75 percent annually and reaching $78 billion last year. While there is a large opportunity for foreign brands in China’s e-commerce space, foreign brands must not take this opportunity for granted.more

Retail | May 17, 2011

Success Lies in Stimulating Demand for Your Brand

The lesson we can take from Starbucks and other successful foreign companies in China, such as KFC and Pizza Hut, is that foreign companies should not only adapt to local customers, but also figure out ways to encourage customers to adapt to their own business models and products.more
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