SmithStreet - Growth Strategy Consulting Focused on China

E-commerce|Free Lunch|Jul 18, 2017

How to Drive Sales for Your Tmall Store?

: Tmall, as one of the biggest eCommerce platforms, attracts a lot of brands to open a flagship store on it. Generally, sales are the most direct and effective factor to evaluate a store's operation, and three factors can affect sales – store traffic, conversion rate and per customer transaction value. Every brand must be dedicated to improving sales by all manner of means in the competitive eCommerce world. We would like to introduce some general methods on Tmall store operations:

more

Technology|In the News|Jun 14, 2017

Programmatic Advertising in China

: "Programmatic" advertising typically refers to the use of software to purchase digital advertising. It makes the ad buying system more efficient, and therefore cheaper. Brand advertisers and agencies have started to pay more attention for programmatic mobile advertising in China, as Chinese consumers are highly connected on smartphones.more

Consumer Goods|In the News|May 22, 2017

China Will Allow U.S. Beef Imports

: It is officially announced that China has agreed to allow U.S. imports of beef no later than July 16, 2017. SmithStreet has rich experience in market assessment including China's expanding E-commerce market for China market entry strategy.more

Healthcare|Free Lunch|May 14, 2017

Chinese Hospitals Distribution by Provinces

: By the end of 2015, China has 27,587 hospitals in total in which 14,518 hospitals are private. These hospitals include general hospitals and others specializing in different fields and provide services to the whole China. However, quality of the hospitals varies by location. Based on the treatment quality, China's hospitals are ranked as Grade 3, Grade 2, Grade 1 and no grade hospitals. more

Luxury|In the News|May 11, 2017

China's Return to Great Retail Service

: We are bringing the retail experience in China, back to the natural experience of caring for honored guests by changing the relationships and environment. Customers are those honored guests when the brand is our family, and the store is a home.more

Chinese APPs|Free Lunch|Apr 24, 2017

Chinese APPs You Should Know About (Updated)

: Chinese consumers use APPs designed in China for Chinese consumer needs for virtually everything. This includes online purchasing, sending messages, booking movie tickets, planning a trip and ordering meals (as a start). When trying to understand the Chinese consumer it is important to understand how these APPs work and why they are successful. more

E-commerce, Luxury|Free Lunch|Apr 11, 2017

Ecommerce and Luxury

: In 2016 we saw many luxury brands expand into the ecommerce space and as the year of the rooster unfolds we will expect to see more. As consumers adjust to purchasing online and their level of comfort in these purchases continues to grow luxury brands and categories will continue to expand.more

WeChat|Free Lunch|Jan 06, 2017

Searching for WeChat Articles

: Anyone who is involved in marketing to Chinese consumers knows just how important WeChat is to building brand recognition and activating consumer engagement. With China being mobile first and WeChat first, in many ways, we tend to see the WeChat system as a closed loop (i.e. if your not on the WeChat platform itself you can't have access to its content). But there is one way for those of us, who prefer to use our browsers, to check out WeChat posts and articles without being on our mobile device and that is China's 3rd largest search engine, Sogou.
more

Luxury|Free Lunch|Nov 24, 2016

Airports, a Bastion for Luxury Retail in China

: Over the past year we have all heard news that doesn't bode well for retailers in China. Brands are closing stores, growth is slower than we hoped for and, as we have observed at SmithStreet, consumers are trading in luxury goods for luxury experiences. With all that being said, we have some good news to bring you today. Airports and duty free are on the rise, beating the odds and don't look to be slowing down anytime soon.more

Reuters|In the News|Nov 18, 2016

New Look Seeks Fashion Edge in China with Local Designs

A bigger challenge for New Look may be to secure the right locations, especially as rivals also seek to add hundreds of stores in the coming years.

"To find 500 stores of real estate and roll that out in the right way ... I think it is virtually impossible," said Franklin Yao, managing partner at strategy consultants Smith Street.

Coach's First Attempt at Tmall, a Blunder or Strategy?

: Within 2 months of opening their store, Coach announced it was closing. The closure raised many eyebrows in the retail industry and speculation ensued. Many beleivng it was due to low sales volume and others thought logistics issues / technical challenges were at the heart of the closure. In an effort to save face, Coach's PR announced that the first month was a trial period and therefore the closure should not be looked at as a failure.

more

Advertising|Free Lunch|Aug 18, 2016

How Chinese Companies Advertise on the Streets of China

: On Free Lunch we spend a lot of time looking at foreign brands and their approach to digital marketing and ecommerce in China. This week we are going to serve you something a little different. We are going to take a look at Chinese companies and give you a glimpse into how they reach Chinese consumers on the streets of China.more

Generation Z|Free Lunch|Aug 03, 2016

What do you know about China's Generation Z?

: China's Generation Z aren't using WeChat; They make their own decisions and have the potential to shake things up on Tmall.more

Chinese Consumers|Free Lunch|Jul 27, 2016

How to get 100,000 Chinese Consumers in Your Store

: Starting in March of 2016 Tmall/Taobao launched a live streaming function on their ecommerce platform and have seen a massive buzz generated around the new feature.more

Shopping Mall|Free Lunch|Jul 20, 2016

Parkson is Mixing Things Up to Reach Today's Chinese Consumers

This week we are introducing you to Parkson Core Mall. This mall used to be a traditional Parkson Mall (carrying premium and luxury), but is now mixing it up and experimenting with a new strategy to reach today's Chinese consumers (middle class and millennials). After the mall's transformation Parkson claims their daily traffic is up 800% and daily sales revenue tripled. In their first two days after opening, the mall generated record sales revenue of 23 million RMB.

Nestle Seeks China Turnaround Online as Competitors Abound

: It can be challenging for fast-moving consumer goods brands to be profitable in China's E-commerce space, but brand presence is essential. When consumers search for your brand, you want to be the one controlling the narrative. SmithStreet consultant Samuel Coopersmith said at Bloomberg interview, that e-commerce sellers need to use a variety of strategies, like paying Alibaba for top placement spots and engaging with its search algorithm, to remain visible to buyers.more

Chinese Consumers|Free Lunch|Jul 06, 2016

Do you know how Chinese consumers shop online? (Pt.2)

: Chinese consumers believe following celebrity choices for light luxury/luxury brands can help them keep trendy. Michael Kors became well known by Chinese female consumers after a famous actress Gao Yuanyuan's endorsement.more

Brexit|Free Lunch|Jun 29, 2016

Brexit Doesn’t Just Mean More Chinese Tourists, It Means More China Commerce

Earlier today we saw Bloomberg News post an article, Brexit Sends Tourists Flocking to London to ‘Buy, Buy, Buy’ stating, “Searches by Chinese for U.K. holidays 'sky rocketed' on Ctrip.com International Ltd.’s travel booking app, the company said, while Chinese news site Phoenix implored visitors to London to ‘Buy, Buy, Buy.’”

Do you know how Chinese consumers shop online? (Pt.1)

: It is well known that Chinese online consumers search high and low to learn as much as they can about products and brands before they purchase. According to a report by BCG, around 90% of product based online shopping activities are related product education.more

German Chamber|In the News|Jun 16, 2016

A Middle-Class Force Awakens

: Nowadays, there is no longer the desire to invest in that LV bag because it means having to forgo watching IMAX movies, eating at Ippudo Ramen, participating in an exercise class, flying to Hokkaido for cherry blossom season, or owning an iPhone 6S instead of a Xiaomi. Actually given Apple’s recent earning report, we can even argue that physical luxury is now no longer as important as it once was. In other words, the new middle-class has a broader set of spending choices today that need to be satisfied before moving into spending on true luxury products. However this consumer may soon be ready to spend on luxury again.
more

Connect with SmithStreet

About Us

SmithStreet is a Shanghai-based, boutique consulting firm focused on China growth strategies. By understanding China and solving business challenges through a holistic and innovative approach, we provide strategy services including market assessment, China entry and expansion strategies, market growth strategies and acquisition advisory across a wide range of industries.