IN THE NEWS

Luxury|May 11, 2017

China's Return to Great Retail Service

中国自古以来就是礼仪之邦。我们的目的是在奢侈品零售行业绝不让顾客受到冷遇。我们希望满足顾客的一切需求,动用所有资源来确保客人感受到最真诚的服务。而现实中由于关系,人们往往会只会对有某种个人联系的人提供最好的服务,其他人则被划分到另一个“无视”区域。
我们正在改变中国的奢饰品零售服务,通过改变关系和环境,让顾客感受到自然真诚的关注。当顾客变为我们的客人,品牌变成为传承,商店成为温馨的家。
感谢您的关注,我们希望通过您的帮助,一起挖掘出中国文化的美丽,将她带给所有当地及海外顾客。
很荣幸在这里分享我们改变中国奢侈品零售服务的秘密!


Chinese are arguably the master hosts of the world. Our intent is to never leave a guest wanting for anything. We anticipate any and all needs, and are unafraid to call on all resources to insure our guests FEELS sincerely cared for. The challenge we currently face is we do this for close personal relationships while others are left almost unnoticed.
We are bringing the retail experience in China, back to the natural experience of caring for honored guests by changing the relationships and environment. Customers are those honored guests when the brand is our family, and the store is a home.
Thank you for being curious and we want your help to bring out the beauty of Chinese culture for all our local and global guests to experience.
We are proud to share our secrets to transforming the retail experience here!


奢侈品购物体验–沈阳久丽商城

2016年3月7日  沈阳久丽商城,1楼某品牌店XXX

         Hillary Han 奢侈品体验师

“欢迎来到XXX” 程式化的问候,没有底气,更不能流露出对品牌的热情与自信。
我看了几样商品,她紧跟在我身后,迅速摆正所有我碰过的商品。
我看到一个粉色的镂空钱包,“这么多孔?什么设计啊?”,“这是激光镂空技术”。“密集恐惧症啊!” 销售有点尴尬,弱弱地回答道,“嗯,是有人这样!” 客户开玩笑,不能从容应对,因为平时积累不够。这种设计背后的原理呢?如果用心研究,一定知道设计的道理的。
“这个包是斜挎着好看,还是单侧挎好看?” 这是一个展示销售人员的鉴赏能力、专业性的好机会,但她却说“那要看你的个人感觉吧,怎么都可以!” 有点失望,没有营养的回答,也没有为我提供任何附加值。不要怕提供意见!
“你们现在就有夏天的鞋啦?” “对啊,我们这种店一年四季都有夏天的鞋的” 停住了,简短到感觉她不愿意多花时间。对客户的多说一点,一来表示你重视她提出的问题,二来确实提供实实在在的信息,客户可以学习。而不是简单的更正,仿佛在说,“你不知道了吧,blabla。”


Our case study of "Store Associate Training" is  here!


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In the News

Consumer Goods|May 22, 2017

China Will Allow U.S. Beef Imports

Luxury|May 11, 2017

China's Return to Great Retail Service

Reuters|Nov 18, 2016

New Look Seeks Fashion Edge in China with Local Designs

Bloomberg|Jul 18, 2016

Nestle Seeks China Turnaround Online as Competitors Abound

German Chamber|Jun 16, 2016

A Middle-Class Force Awakens

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