The French dairy giant is handing out the jewels as prizes in promotions to win back consumers it lost last year in claims of high prices, accusations of bribery and food safety scares.
On milk, it's spending big. With investors restless over its inability to grow in China, this month Danone paid $665 million to lift its small stake in the country's number two milk maker, China Mengniu Dairy Co Ltd (2319.HK).
Sealed at a hefty premium, the Mengniu deal and Danone's aggressive online campaign to promote its Dumex milk powder brand show the world's largest yoghurt maker is determined to convince shoppers and investors alike it can make large profits in China after a string of failed tie ups there.
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