B2B

Evaluating China’s Air Purifier Market Opportunities and Key Levers in B2C and B2B Segments 评估中国B2C和B2B空气净化器市场发展

我们的客户是一家跨国空气净化器公司,想要了解中国个人、企业和政府部门在空气净化器采购上的观念、品牌选择标准、影响购买的关键驱动因素和阻碍。

Background

The client, a multinational air purifier company, wanted to understand Chinese individuals / companies / government organizations’ perception towards air purifier, brand selection criteria, purchasing drivers/barriers and other key factors that would impact their sales


Solutions

•    Identified individual consumers’ purchasing behavior, usage, future potential, brand knowledge and product expectation 

•    Identified companies / government organizations’ purchasing and usage behavior prior to and after purchase and future potential


Methodology

•    SmithStreet implement 4 Focus Group Discussions with Chinese consumers in 2 major Tier 1 cities respectively

•    SmithStreet conduct 16 In-depth Interviews with B2B customers, i.e., procurement personnel from current company / government organization users of air purifiers in China


Selected Findings



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