B2B

Finding the Right Agent Representative in China and Mapping Out Market Landscape 找到合适的中国销售代表并描绘中国防水材料市场概况

客户是一家全球住宅和工业用屋面防水材料生产企业,想要对中国屋面材料市场有一个最新的了解。此外,客户也寻求我们为其招聘北京地区的销售代表继任者。斯密街协助客户成功签署了销售代表的合作合同并提供了市场更新。

Background

The client, a global manufacturer of roofing materials for residential and commercial applications, wanted to have an updated market insights in terms of the latest market landscape of China’s roofing industry. Besides, the client was seeking for an immediate replacement of Beijing agent representative. SmithStreet helped client sign an agency agreement and have an updated overview of the market


Solutions

•    Understood client’s internal requirement / criteria of this agent position

•    Leveraged existing respondent pool and various resources for candidate recruiting

•    Screened potential candidates with short interviews 

•    Face-to-face interviews with final qualified respondents and arranged interviews during client’s visit in Beijing 

•    Identified market size, market growth and market share of China’s waterproofing materials market


Methodology

•    SmithStreet searched ~80 potential candidates and conducted short interviews to filter according to client’s criteria

•    Conducted face-to-face interviews for final decision on Beijing agent representative

•    Short interviews with these candidates


Selected Findings



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