B2B

Accessing China’s Printer Management Software Market for Market Entry Feasibility 评估进入中国打印管理软件市场的可行性

我们的客户是一家位于硅谷专门从事数字打印技术的国际公司,希望获得更多关于中国打印管理软件的当前情况和使用的知识,以评估其在中国的MIS / ERP产品的可行性。

Background

Our client, an international company based in Silicon Valley that specialized in digital printing technology, wanted to gain more knowledge on the existence and usage of printer management software in China, in order to assess the feasibility of its MIS/ERP product in China

Solutions
•    Identified the installation rate of printing management software and the providers of the software based on different sizes (revenue) of the users
•    Identified customers’ criteria, decision-making process and payment models for purchasing MIS/EPR system for printing
•    Listed detailed information about the main competitors especially which MIS/EPR products are they selling 

Methodology

•    SmithStreet conducted 14 in-depth interviews including end-users, industry KOLs and competitors


Selected Findings


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