The client, one of the world’s largest clothing manufacturers, wanted to understand the level of satisfaction of its current customers and identify opportunities to expand its business with current customers
• Understood the current satisfaction level of client’s services compared with general satisfaction level of all suppliers of the 5 main customers; services include quality, R&D capabilities, pricing and responsiveness/flexibility
• Provided each customer’s detailed company profile including partnership with suppliers, general perception towards our client, current unmet needs and improvement areas for our client
• Summarized new market opportunities for our client to each of the existing and potential customers
• SmithStreet conducted 19 face-to-face interviews in Shanghai, Beijing, Guangzhou and Fujian with 5 of the client’s existing customers and 2 potential customers
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