B2B

Assessing Business Opportunities in the China Market through a Voice of the Customer Study 通过客户满意度调查评估在中国市场的商业机会

客户作为世界上最大的服装制造商之一,想了解目前的客户对其满意度,来扩大与现有客户的合作机会。我们访问了使用其产品的最主要的服装品牌,进行综合对比分析,充分了解了客户对其产品的评价。

Background

The client, one of the world’s largest clothing manufacturers, wanted to understand the level of satisfaction of its current customers and identify opportunities to expand its business with current customers


Solutions

•    Understood the current satisfaction level of client’s services compared with general satisfaction level of all suppliers of the 5 main customers; services include quality, R&D capabilities, pricing and responsiveness/flexibility

•    Provided each customer’s detailed company profile including partnership with suppliers, general perception towards our client, current unmet needs and improvement areas for our client

•    Summarized new market opportunities for our client to each of the existing and potential customers


Methodology

•    SmithStreet conducted 19 face-to-face interviews in Shanghai, Beijing, Guangzhou and Fujian with 5 of the client’s existing customers and 2 potential customers 


Selected Findings



RELATED STORIES

Evaluating China’s Air Purifier Market Opportunities and Key Levers in ...
The client, a multinational air purifier company, wanted to understand Chinese individuals / companies / government...
more
Finding the Right Agent Representative in China and Mapping Out Market L...
The client, a global manufacturer of roofing materials for residential and commercial applications, wanted to have ...
more
Conducting Brand Awareness & Perceptions Study of an Art and Design Rela...
The client, a Dutch business association on art, design and fashion, is planning a PR campaign to raise its interna...
more
LoginNot a registered user? Register now.
E-mail
Password
Remember me

Login using your social network

RegisterAlready registered? Login now.

SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.

Create your SmithStreet account:

E-mail address & password

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name

Subscribe

Subscribe to our China Spotlight weekly news feed - a complimentary email newsletter that matters to your China strategy.

Healthcare

Consumers and Retail

I agree with the Legal Terms.
RegisterAlready registered?

Create your SmithStreet account:

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name
Legal Terms
This is the official privacy policy for www.smithstreetchina.com, which is administered, owned and operated by SmithStreet. This policy is intended to provide you with important information regarding your use of the Site.

This Site is owned, operated and targeted for use in China and may not comply with other nation’s laws or regulations. Your continued use of this Site implies your acceptance of our policies and practices as described below.

We do not collect any personally identifiable information from visitors to the site unless they voluntarily submit information.

You may choose to subscribe to our email edition, which requires you to submit a valid email address. This service is operated for free on an opt-in basis, and you may unsubscribe at any time by emailing info@smithstreetsolutions.com.

The information we collect is used for internal review and is then discarded, used to improve the content of our website page.

We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

All of the content posted on our Site is created in-house. We do summarize news from other resources by following fair convention. If, for any reason, you would like us to remove any content, graphics, or other information that you consider a breach of copyright law, please email us, or feel free to call us by below number.

We reserve the right to revise this policy at any time. Revisions will be posted in this location. Any and all posted revisions are effective immediately. Please check back often to stay informed about your use of the Site.

Please contact us directly if you have any questions about this Policy or anything else.

Email: info@smithstreetsolutions.com
Tel: (8621) 6565 6533

This Policy was last modified on November 1st, 2013 and is effective immediately.