The client, a global information services provider, was seeking to validate the size of China’s internal software (IA) market in 2017 in order to know the true potential of the IA market and make appropriate strategic decision on the optimal level of investment and resources required
• Identified the current development stage of China’s IA software market
• Clarified only a small part of government’s national audit budget goes to information systems building
• Developed the model to project market size from 2015 to 2017
• Identified end-user needs and behavior based on different industries, ownership structures of the companies and team sizes
• SmithStreet conducted 30 in-depth interviews, in which 14 respondents are new recruited end-users, 10 are old end-users whom we have interviewed for the same project purpose previously to investigate market dynamics, 5 respondents are competitors and 1 is a KOL (key opinion leader)
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