B2B

Validating the Size of China’s Internal Audit Software Market in 2017 确认2017年中国内部审计软件的市场规模

客户是一家全球信息服务供应商,想要对其产品之一的内部审计软件的中国市场规模进行确认,以为其在中国的投资和资源分配制定最优的策略。

Background

The client, a global information services provider, was seeking to validate the size of China’s internal software (IA) market in 2017 in order to know the true potential of the IA market and make appropriate strategic decision on the optimal level of investment and resources required


Solutions

•    Identified the current development stage of China’s IA software market

•    Clarified only a small part of government’s national audit budget goes to information systems building 

•    Developed the model to project market size from 2015 to 2017

•    Identified end-user needs and behavior based on different industries, ownership structures of the companies and team sizes 


Methodology

•    SmithStreet conducted 30 in-depth interviews, in which 14 respondents are new recruited end-users, 10 are old end-users whom we have interviewed for the same project purpose previously to investigate market dynamics, 5 respondents are competitors and 1 is a KOL (key opinion leader) 


Selected Findings



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