B2B

Identifying the Path of Impact Growth in China Headset Market 为某欧洲领先电子品牌确定其在中国耳机市场的增长战略

客户是一家领先的欧洲耳机设备制造商,想要评估其在B2B市场 - CC和UC细分市场的机会,并制定未来发展战略。另外,客户也想更好的了解其在B2B市场的主要竞争对手动态。为此我们帮助客户进行了详细的市场机会分析、竞争对手分析和策略制定。

Background

A leading Europe-based headset manufacturer, wanted to evaluate opportunities in China’s B2B market – CC and UC segments and planned to form impact strategy for future growth, in additional, the client also wanted to obtain a better understanding of key competitors dynamics within B2B segments


Solutions

•    Uncovered issues and trends in China’s ‘B2B headsets’ market

•    Recommended growth through expanding coverage within current addressable market as well as introducing new product line 

•    Identified areas to expand China sales coverage 


Methodology

•    Conducted primary research through 53 in-depth interviews, pulling out quantitative and qualitative data by targeting different groups: contact center personnel, system integrator personnel, device manufacturers and device distributors

•    Provide strategy recommendations to growth through expanding coverage within current addressable market to win share as well as introduce new product line to effectively compete in the growing premium economy segment


Selected Findings



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