A leading Europe-based headset manufacturer, wanted to evaluate opportunities in China’s B2B market – CC and UC segments and planned to form impact strategy for future growth, in additional, the client also wanted to obtain a better understanding of key competitors dynamics within B2B segments
• Uncovered issues and trends in China’s ‘B2B headsets’ market
• Recommended growth through expanding coverage within current addressable market as well as introducing new product line
• Identified areas to expand China sales coverage
• Conducted primary research through 53 in-depth interviews, pulling out quantitative and qualitative data by targeting different groups: contact center personnel, system integrator personnel, device manufacturers and device distributors
• Provide strategy recommendations to growth through expanding coverage within current addressable market to win share as well as introduce new product line to effectively compete in the growing premium economy segment
To discuss how our team can help your business achieve true results, pleaseContact Us
SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.