B2B

Evaluation of China’s Chromatography Consumables Market to Identify Target Performers for Acquisition 评估中国色谱耗材市场,以确定收购公司

我们的客户是一家美国领先的生命科学设备品牌商,希望通过评估中国国内液相色谱耗材制造商们来全面了解中国的色谱耗材市场。我们评估了关键制造商的商业模式,并研究目标品牌的用户群体行为,为重点色谱耗材制造商们开发了详细的机会矩阵和品牌资产记分卡,以评估业务模式,采购行为和并购目标。

Background

A US based leading life science equipment brand, which was evaluating China’s domestic liquid chromatography consumables manufacturers, wanted to obtain a comprehensive understanding of China’s chromatography consumable market


Solutions

•    Evaluated the business models of key manufacturers especially channel dynamics and their competitive capacity

•    Assessed the demand and purchasing behaviors of target customer segments including brand preference, brand loyalty and funding

•    Evaluated performance / position of target brands for a possible M&A


Methodology

•    SmithStreet conducted an online survey with 171 samples (covering end-users from government-related testing centers, academic research centers, domestic / MNC commercial companies, hospitals), and 40 IDIs (including 30 end-users, 5 manufacturers and 5 distributors)

•    Primary research covers 67 end-users of target brand in total

•    SmithStreet developed a detailed opportunity matrix and brand equity scorecard for key manufacturers of chromatography consumables to asses business models, purchasing behaviors and M&A targets


Selected Findings



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