B2B

Ingredients --- Assessing Acquisition Targets to Expand China Business for a US Chocolate Company

Background

A US-based leading chocolate manufacturing company, wanted to increase their presence beyond confectionery business in China and wanted to enter other adjacent categories through acquisition method


Solutions

•    Identified and prioritized different adjacent categories

–Evaluated all potential adjacencies and sub-categories
–Prioritized adjacencies based on market attractiveness and competitive intensity

•    Profiled adjacencies market

–Evaluated market status, trends and conditions
–Identified the current market size, potential to grow and the drivers for growth
–Evaluated the distribution channels
–Conducted competition analysis with strengths and weakness
–Evaluating best industry practices

•    Identified and recommended attractive targets 

–Identified and shortlisted potential targets for acquisition
–Conducted criteria of prioritizing and preliminary selection process


Methodology

•    SmithStreet conducted top-down modelings based on data from Euro Monitor 

•    Approximately 80 in-depth interviews have been conducted to validate the role of key stakeholders in the value chain


Selected Findings



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