Healthcare

Exploring Market Opportunities for Specific Instruments and Reagents of Pathology Testing in China 探索中国特定检测仪器和试剂市场未来发展机会

我们的客户是一家领先的医疗设备生产商,想要了解针对指定的病理检测,消费者对设备和耗材的使用行为和流程,以优化在中国的市场战略,主要目标市场有三个 - 医院、高校和商业实验室。

Background

Our client, a leading medical device manufacturer, wanted to understand consumer usage behavior and processes of instrument and reagent for specific pathology tests in basically 3 identifiable markets - hospitals, university labs and commercial labs to improve their market strategy in China


Solutions

•    Identified indications of size of China market opportunities for client’s instruments 

•    Understood exact operation and instrument usage of pathology labs, as well as key uses and case loads

•    Estimated total testing volume of different relevant tests

•    Provided insight into trends for multiple types of instruments, as well manual vs. automatic methods

•    Clarified the decision-making and purchasing processes, including key drivers, stakeholders and factors such as CFDA certification and reimbursement


Methodology

•    SmithStreet conducted 72 in-depth interviews with key opinion leaders, competitors and customers from the market

•    SmithStreet conducted primary research with potential clients from targeted segment to identify high priority segment


Selected Findings



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