Healthcare

Mapping Out Hematology Lab Market in China’s Tier 1 & 2 Cities Regarding Cytogenetic Tests and Capital Equipment 中国一线二线城市血液内科细胞遗传学检测及设备市场分析

帮助一家跨国医疗设备公司开发产品在血液内科的市场潜力。客户的产品在其他科室已经发展成熟,为了充分了解产品在血液科的市场规模及未来3-5年的市场潜力,客户寻求我们对一线城市的所有三级医院及二线城市的重点医院血液科开展细胞遗传学检测的情况,以及科室所用的设备系统进行了全面细致的调研,以帮助客户提高血液科的市场占有率并提升服务水平。

Background

The client, a leading medical device manufacturer, wanted to know the market size and market potential for its capital equipment in hematology labs in order to increase sales and provide better services in China


Solutions

•    Identified all the hospitals having a hematology department in Tier 1 cities, and identified key hematology labs in Tier 2 cities 

•    Investigated in detail the number of hematological cancer patients, karyotyping and FISH testing behaviors in hematology labs to understand current needs

•    Identified the current outsourcing hematology labs and the main institutes which receive outsourced specimens to know potential customers

•    Mapped out the capital equipment market in hematology labs according to different automation levels

•    Projected market growth for cytogenetic tests and capital equipment in hematology departments in Tier 1 cities


Methodology

•    SmithStreet conducted survey with 100 Grade 3 hospitals with hematology department from Tier 1 cities (Beijing, Shanghai, Guangzhou Shenzhen) and Tier 2 cities (e.g. Xi’an, Hangzhou, Zhengzhou)

•    In-depth interviews (IDIs) and quick calls with competitors and independent clinical labs (ICLs)


Selected Findings



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