Healthcare

Identifying Market Size and Market Share of Pathology Equipment and Consumables in 2016 to 2020 in Grade 2 Hospitals 中国2016年二级医院病理科设备和耗材的市场规模及市场份额,以及到2020年的市场发展预测

客户是一家跨国医疗设备及耗材企业。二级医院市场作为一个新兴市场,客户想了解他们目前的市场占有率,以及二级医院病理科市场的发展潜力,以合理有效的制定策略及分配内部资源。为此我们对全国的二级医院市场病理科用到的全部一系列基础设备及耗材,以及高端检验及远程病理展开了全面的调研。

Background

The client, a leading medical device manufacturer, wanted to know the market size and market share in Grade 2 hospitals for pathology equipment and consumables, and find growth potentials over the next 3-4 years


Solutions

•    Identified the penetration of equipment and consumables in Grade II hospitals’ pathology department, and estimated total market value of each pathology testing/service segment 

•    Identified client’s market share in each segment based on volume and value respectively

•    Projected market growth to 2020 based on various market needs

•    Identified purchasing decision-making process for different types of Grade II hospitals according to hospitals’ ownership and fund sources

•    Investigated independent commercial labs (ICL) as another potential market segment, and identified growth potential of ICLs for client’s products over the next 3-4 years


Methodology

•    SmithStreet conducted a survey with 70 Grade II hospitals from Tier 1 cities and 10 other provinces

•    40 in-depth interviews (IDIs) with competitors, independent commercial labs and pathologists


Selected Findings



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