Healthcare

Ingredients --- Identifying Market Size and Market Share of Pathology Equipment and Consumables in 2016 to 2020 in Grade II Hospitals

Background

The client, a leading medical device manufacturer, wanted to know the market size and market share in Grade II hospitals for pathology equipment and consumables, and find growth potentials over the next 3-4 years


Solutions

•    Identified the penetration of equipment and consumables in Grade II hospitals’ pathology department, and estimated total market value of each pathology testing/service segment 

•    Identified client’s market share in each segment based on volume and value respectively

•    Projected market growth to 2020 based on various market needs

•    Identified purchasing decision-making process for different types of Grade II hospitals according to hospitals’ ownership and fund sources

•    Investigated independent commercial labs (ICL) as another potential market segment, and identified growth potential of ICLs for client’s products over the next 3-4 years


Methodology

•    SmithStreet conducted a survey with 70 Grade II hospitals from Tier 1 cities and 10 other provinces

•    40 in-depth interviews (IDIs) with competitors, independent commercial labs and pathologists


Selected Findings



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