Healthcare

Investigating Competitors Performance and Growth Plans in China’s Advanced Wound Care Market 中国先进伤口护理市场主要竞争对手调查

客户是一家世界领先的先进伤口护理产品和解决方案企业。通过该项目,客户了解了市场上5家主要的竞争对手在2015年上半年的销售表现,以及下半年的发展计划。同时通过对竞争对手的调查,发现整个市场的增长动力和增长领域。

Background

The client, a world-leading medical products and solutions company, wanted to know how their competitors performed in China and if they have met their sales targets, as well as their growth plans. By doing this, they also wanted to assess the market and forecast market growth


Solutions

•    Identified how is the current market growth and which factors are barriers for a faster growth especially for foreign players

•    Analyzed each of the top 5 competitors performance in the first half of 2015 in detail, and investigated each competitor’s strengths and growth plans

•    Identified the main growth drivers and found new potential areas for this product


Methodology

•    10 in-depth interviews were conducted covering all the top 5 competitors that the client wanted to investigate


Selected Findings



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