The client, a world-leading medical products and solutions company, wanted to know how their competitors performed in China and if they have met their sales targets, as well as their growth plans. By doing this, they also wanted to assess the market and forecast market growth
• Identified how is the current market growth and which factors are barriers for a faster growth especially for foreign players
• Analyzed each of the top 5 competitors performance in the first half of 2015 in detail, and investigated each competitor’s strengths and growth plans
• Identified the main growth drivers and found new potential areas for this product
• 10 in-depth interviews were conducted covering all the top 5 competitors that the client wanted to investigate
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