A global MNC has decided to launch a prioritization strategy for its increasing diversified consumer care portfolio in China. Given China’s booming e-commerce environment, the engagement has focused on the online / digital landscape, where SmithStreet has provided the client with strategic e-commerce and digital marketing recommendations to optimize its online business opportunities
• Developed comprehensive insights revolving the best e-commerce and digital marketing practices of peers and their strategic implications to the client
• Identified the optimal e-commerce platforms / channels, operational models and necessary infrastructure required for the efficient implementation of digital marketing initiatives
• Provided strategic recommendations for six (6) high priority brands of the client
• ~30 in-depth interviews (IDIs) with key stakeholders, which consists of competitors, distributors, e-commerce platform operators and digital agencies
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