Healthcare

Diversification to OTC and Nutritional Traditional Chinese Medicine (TCM) Market 对客户扩展到非处方和保健类中药的市场潜力分析

我们的客户是一家世界领先的制药跨国公司,为了扩展在中国的业务,客户认为保健类中成药市场有很大的增长潜力。为此寻求我们详细分析中药市场的规范、经营模式、存在的挑战和阻力、以及竞争对手的最佳实践。根据客户现有的能力和资源对该市场潜力做客观的分析。

Background

The client, a global-leading pharmaceutical MNC, was looking to progress its expansion efforts in China, and has identified Traditional Chinese Medicines (TCM) as a key area of potential growth, particularly as branded pre-packaged TCM products align best with client’s core competencies and capabilities


Solutions

•    Obtained insights into the TCM business models in two main areas, e.g. packaged branded OTC products and nutritionals, specifically on Supply Chain, Manufacturing, R&D, Regulatory, Sales/Distribution and Marketing

•    Identified key differences between business models of TCM companies and MNCs and the capabilities and resources required by such models

•    Determined key success factors and peer best practices

•    Understood potential obstacles and challenges


Methodology

•    27 in-depth interviews were conducted with various key stakeholders within TCM value chain in China

•    Supplemented with secondary research, cross-checks and follow-ups, specifically on conflicting insights from respondents


Selected Findings



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