Healthcare

Ingredients --- Evaluation of Opportunities on Prescribing Drug X (Future Entrant) for the Treatment of Disorder A

Background

The client, a multinational specialty pharmaceuticals company, engaged in an initiative with SmithStreet to evaluate the commercial opportunities for Drug X to be used for the treatment of mental Disorder A, and to identify if it is worth positioning Drug X as an indication for such disorder


Solutions

•    Established national epidemiological data on Disorder A (prevalence, diagnosis, treatment), including regional differences

•    Developed patient flow maps and determined physician diagnostic and treatment practices, as well as the proportion of patients that undergo each line of the treatment

•    Verified regulations that impact physician prescription and patient compliance (i.e., Red Rx, BMI coverage)

•    Identified the addressable market and competitive landscape, and estimated the opportunities for Drug X based on a top-down view of the market size and the bottom-up information on prescription probabilities


Methodology

•    SmithStreet conducted 47 in-depth interviews (IDIs) with key medical and commercial stakeholders and quantitative survey (with 22 samples) on patient flow with medical specialists and experts


Selected Findings



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