Healthcare

Commercialization Strategy for Second-Line Treatment Drug X 为一家国际制药公司的二线治疗药品X制定商业策略

我们的客户是一家国际制药公司,为了更好的进入中国市场,寻求我们为其治疗罕见血液病的二线治疗药品的X品牌,制定商业化战略

Background

The client, a global specialty pharmaceuticals firm, engaged with SmithStreet in developing the commercialization strategy (in relation to their overall China market entry plan) for its Drug X brand, a second-line treatment drug for a rare hematology disease


Solutions

•    Developed a comprehensive understanding of the epidemiology of the rare hematology disease, as well as existing treatment paradigms (focusing on second-line)

•    Obtained medical experts’ perspectives on opportunities for prescribing Drug X as second-line treatment

•    Identified marketing and distribution strategies based on peer experiences, as well as medical and commercial stakeholders to work with in order to optimize market opportunities

•    Designed the organizational infrastructure needed to implement the commercialization strategy


Methodology

•    Developed recommendations based on analysis of findings from 37 in-depth interviews (IDIs) with medical and commercial stakeholders in the therapeutic category


Selected Findings



RELATED STORIES

Exploring Market Opportunities for Specific Instruments and Reagents of ...
Our client, a leading medical device manufacturer, wanted to understand consumer usage behavior and processes of in...
more
Investigating Clinical Diagnosis and Treatment of Type 2 Diabetes in Loc...
Our client, a local Health Bureau and Diabetes Prevention and Treatment Office, wanted to understand the clinical p...
more
Investigating External Benchmarking with Main Competitors’ Organization...
The client, a multinational pharmaceutical, chemical and life science company, wanted to understand main competitors’ b...
more
LoginNot a registered user? Register now.
E-mail
Password
Remember me

Login using your social network

RegisterAlready registered? Login now.

SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.

Create your SmithStreet account:

E-mail address & password

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name

Subscribe

Subscribe to our China Spotlight weekly news feed - a complimentary email newsletter that matters to your China strategy.

Healthcare

Consumers and Retail

I agree with the Legal Terms.
RegisterAlready registered?

Create your SmithStreet account:

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name
Legal Terms
This is the official privacy policy for www.smithstreetchina.com, which is administered, owned and operated by SmithStreet. This policy is intended to provide you with important information regarding your use of the Site.

This Site is owned, operated and targeted for use in China and may not comply with other nation’s laws or regulations. Your continued use of this Site implies your acceptance of our policies and practices as described below.

We do not collect any personally identifiable information from visitors to the site unless they voluntarily submit information.

You may choose to subscribe to our email edition, which requires you to submit a valid email address. This service is operated for free on an opt-in basis, and you may unsubscribe at any time by emailing info@smithstreetsolutions.com.

The information we collect is used for internal review and is then discarded, used to improve the content of our website page.

We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

All of the content posted on our Site is created in-house. We do summarize news from other resources by following fair convention. If, for any reason, you would like us to remove any content, graphics, or other information that you consider a breach of copyright law, please email us, or feel free to call us by below number.

We reserve the right to revise this policy at any time. Revisions will be posted in this location. Any and all posted revisions are effective immediately. Please check back often to stay informed about your use of the Site.

Please contact us directly if you have any questions about this Policy or anything else.

Email: info@smithstreetsolutions.com
Tel: (8621) 6565 6533

This Policy was last modified on November 1st, 2013 and is effective immediately.