The client, well-known in China for its diverse pharmaceutical and consumer health product line, worked with SmithStreet in validating opportunities and best approaches for distributing to-be-launched Product A and other mom-and-baby categories through retail stores
• Identified key mom-and-baby retailers in targeted regions as well as top relevant category X competitors to explore in further depth
• Obtained comprehensive mom-and-baby channel insights from both manufacturer investment and retail business model perspectives
• Developed recommendations regarding the suitability of the mom-and-baby channel and must win cities, chains and best approaches for entry
• Strategic recommendations were developed based on key findings from 23 in-depth interviews (IDIs) with key industry commercial stakeholders
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