Healthcare

Retail Distribution Strategy for “Mom-and-Baby” Consumer Health Products 对“妈妈和宝宝”健康产品零售和分销的策略建议

客户是一家以多样化的制药和消费者健康产品在中国闻名的公司,寻求我们为其即将发布的产品A和即将在零售门店售卖的其他母婴产品核实市场机遇和最佳分销方案,我们通过分析不同零售商和销售渠道情况,评估该客户的母婴产品线在不同的渠道上的合适性,制定进入市场的战略建议。

Background

The client, well-known in China for its diverse pharmaceutical and consumer health product line, worked with SmithStreet in validating opportunities and best approaches for distributing to-be-launched Product A and other mom-and-baby categories through retail stores


Solutions

•    Identified key mom-and-baby retailers in targeted regions as well as top relevant category X competitors to explore in further depth

•    Obtained comprehensive mom-and-baby channel insights from both manufacturer investment and retail business model perspectives

•    Developed recommendations regarding the suitability of the mom-and-baby channel and must win cities, chains and best approaches for entry


Methodology

•    Strategic recommendations were developed based on key findings from 23 in-depth interviews (IDIs) with key industry commercial stakeholders


Selected Findings



RELATED STORIES

Exploring Market Opportunities for Specific Instruments and Reagents of ...
Our client, a leading medical device manufacturer, wanted to understand consumer usage behavior and processes of in...
more
Investigating Clinical Diagnosis and Treatment of Type 2 Diabetes in Loc...
Our client, a local Health Bureau and Diabetes Prevention and Treatment Office, wanted to understand the clinical p...
more
Investigating External Benchmarking with Main Competitors’ Organization...
The client, a multinational pharmaceutical, chemical and life science company, wanted to understand main competitors’ b...
more
LoginNot a registered user? Register now.
E-mail
Password
Remember me

Login using your social network

RegisterAlready registered? Login now.

SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.

Create your SmithStreet account:

E-mail address & password

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name

Subscribe

Subscribe to our China Spotlight weekly news feed - a complimentary email newsletter that matters to your China strategy.

Healthcare

Consumers and Retail

I agree with the Legal Terms.
RegisterAlready registered?

Create your SmithStreet account:

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name
Legal Terms
This is the official privacy policy for www.smithstreetchina.com, which is administered, owned and operated by SmithStreet. This policy is intended to provide you with important information regarding your use of the Site.

This Site is owned, operated and targeted for use in China and may not comply with other nation’s laws or regulations. Your continued use of this Site implies your acceptance of our policies and practices as described below.

We do not collect any personally identifiable information from visitors to the site unless they voluntarily submit information.

You may choose to subscribe to our email edition, which requires you to submit a valid email address. This service is operated for free on an opt-in basis, and you may unsubscribe at any time by emailing info@smithstreetsolutions.com.

The information we collect is used for internal review and is then discarded, used to improve the content of our website page.

We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

All of the content posted on our Site is created in-house. We do summarize news from other resources by following fair convention. If, for any reason, you would like us to remove any content, graphics, or other information that you consider a breach of copyright law, please email us, or feel free to call us by below number.

We reserve the right to revise this policy at any time. Revisions will be posted in this location. Any and all posted revisions are effective immediately. Please check back often to stay informed about your use of the Site.

Please contact us directly if you have any questions about this Policy or anything else.

Email: info@smithstreetsolutions.com
Tel: (8621) 6565 6533

This Policy was last modified on November 1st, 2013 and is effective immediately.