Healthcare

Mapping Key Pockets of Consumer Opportunity and Flavors to Introduce 为某领先膳食营养品分析消费者市场并决定新引进口味

我们的客户是一家领先制药和保健品公司,寻求我们帮助其了解中国膳食营养品的市场潜能,消费者行为,每种产品类型的增长前景和销售渠道,并识别最具前景的细分市场。我们通过对市场的调查,建立量化模型,找到影响品牌销量的关键因素,并预估未来5年的销售前景。

Background

The client, a leading pharmaceutical and health products company, wanted to look for market opportunities in China’s dietary supplement market, and gain a better understanding of the consumption behavior in China’s dietary supplement market, the future growth potential of each of the product types as well as distribution channels, and to identify the most promising segmentation in the market


Solutions

•    Mapped the market architecture for dietary supplements

–Modeling of addressable market, with size breakdowns by city tier and age group
–Evaluation of consumer stocks and flows 

•    Explored dietary supplement market dynamics

–Mapping of product category value contributions
–Mapping of penetration and growth
–Identification of purchase interaction between categories

•    Identified key levers through which the brand could affect sales

–Breakdown of product categories by need-state
–Mapping of consumer segment decision drivers
–Prioritization of opportunities

•    Modeled the sales potential for varying brand initiatives over the next 5 years

–Projections of incremental sales targets  


Methodology

•    In-depth interviews with 80 various influencers, channels and consumers across 4 key markets (Shanghai, Beijing, Guangzhou, and Chengdu)

•    Management and analysis of a 2,500 respondent quant study 

•    Consumer focus groups across segments based on age, gender and usage history of dietary supplements


Selected Findings



RELATED STORIES

Exploring Market Opportunities for Specific Instruments and Reagents of ...
Our client, a leading medical device manufacturer, wanted to understand consumer usage behavior and processes of in...
more
Investigating Clinical Diagnosis and Treatment of Type 2 Diabetes in Loc...
Our client, a local Health Bureau and Diabetes Prevention and Treatment Office, wanted to understand the clinical p...
more
Investigating External Benchmarking with Main Competitors’ Organization...
The client, a multinational pharmaceutical, chemical and life science company, wanted to understand main competitors’ b...
more
LoginNot a registered user? Register now.
E-mail
Password
Remember me

Login using your social network

RegisterAlready registered? Login now.

SmithStreet provides you source for today’s leading business ideas. Our content explores the topics critical to China market today.

Create your SmithStreet account:

E-mail address & password

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name

Subscribe

Subscribe to our China Spotlight weekly news feed - a complimentary email newsletter that matters to your China strategy.

Healthcare

Consumers and Retail

I agree with the Legal Terms.
RegisterAlready registered?

Create your SmithStreet account:

*E-mail
Make sure you typed it correctly.
*Password
Make it 6-10 characters, no spaces
*Confirm Password

Personal Information

*First Name
*Last Name
Company
Job Title
Job Function
Country
Screen Name
Legal Terms
This is the official privacy policy for www.smithstreetchina.com, which is administered, owned and operated by SmithStreet. This policy is intended to provide you with important information regarding your use of the Site.

This Site is owned, operated and targeted for use in China and may not comply with other nation’s laws or regulations. Your continued use of this Site implies your acceptance of our policies and practices as described below.

We do not collect any personally identifiable information from visitors to the site unless they voluntarily submit information.

You may choose to subscribe to our email edition, which requires you to submit a valid email address. This service is operated for free on an opt-in basis, and you may unsubscribe at any time by emailing info@smithstreetsolutions.com.

The information we collect is used for internal review and is then discarded, used to improve the content of our website page.

We do not set any cookies.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address.

All of the content posted on our Site is created in-house. We do summarize news from other resources by following fair convention. If, for any reason, you would like us to remove any content, graphics, or other information that you consider a breach of copyright law, please email us, or feel free to call us by below number.

We reserve the right to revise this policy at any time. Revisions will be posted in this location. Any and all posted revisions are effective immediately. Please check back often to stay informed about your use of the Site.

Please contact us directly if you have any questions about this Policy or anything else.

Email: info@smithstreetsolutions.com
Tel: (8621) 6565 6533

This Policy was last modified on November 1st, 2013 and is effective immediately.