Healthcare

Ingredients --- Identified Opportunities and Optimal Partners for Histology Devices in Grade II Hospitals



Background


A leading medical device manufacturer wanted to investigate opportunities for histology equipment and advanced consumables in order to penetrate Grade II hospitals, as well as potential candidates for commercial partnership


Solutions

•    Identified current usage of histological devices in Grade II hospitals

•    Identified the competitive landscape and key success factors of the histological device market

•    Established qualified target partners for our client


Methodology

•    Conducted 45 in-depth interviews with end-users in Grade II hospitals to understand purchasing trends and map out the decision making process for various types of histological devices, including factors that influence purchasing decision


Selected Findings






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