A leading medical device manufacturer wanted to investigate opportunities for histology equipment and advanced consumables in order to penetrate Grade II hospitals, as well as potential candidates for commercial partnership
• Identified current usage of histological devices in Grade II hospitals
• Identified the competitive landscape and key success factors of the histological device market
• Established qualified target partners for our client
• Conducted 45 in-depth interviews with end-users in Grade II hospitals to understand purchasing trends and map out the decision making process for various types of histological devices, including factors that influence purchasing decision
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