28 Mar. 2013 E-commerce Asia Conference 2013
Franklin Yao gave a speech on "Build Your Strategy by Understanding The Consumers" at E-commerce Asia Conference 2013 on 28 Mar. This speech is mostly based on findings/learning from fashion/apparel projects.
No one truly understands the Chinese consumers, because as a target consumer their habits and behaviors are as complex as in any other market. Most success stories in the Chinese market stem from sincere attempts to approach true understanding. While lessons can be drawn from China’s immediate neighbors, it is fresh perspectives and up-to-date information that keep business models (and companies!) current. Nowhere on the planet does information go stale as quickly as in China. An up-to-minute insight driven strategy is required to outpace and drive market share growth.
Franklin’s expertise is in developing successful business strategies around selling to the Chinese consumer. His insights into the China market have been featured in The Economist, the Wall Street Journal, The Deal, Crain’s New York Business, FOX Business News and Jyllands-Posten. He has also been a keynote speaker at Yale, NYU, Imperial College Business School, the Danish-Chinese Business Forum, and the Wharton China Forum.
As Managing Partner and co-founder of SmithStreet, a China-focused strategy consulting firm, Franklin advises global clients on their China market entry, market growth, value chain optimization, customers, and e-commerce strategies.
Prior to co-founding SmithStreet, Franklin managed the day-to-day operations of the Shanghai office of Opera Solutions, where he oversaw an eight-fold growth in its size. He was also a strategy consultant at Mitchell Madison Group, Cap Gemini Ernst & Young, and Inductis in New York. Franklin received a B.A. in Economics and East Asian Studies from Yale University.
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