SPEECH

Developing Effective Market Entry Strategy for the Chinese Agri-Food Market


For helping agricultural and food companies to cope with the challenges in the Chinese market, Saskatchewan Trade & Export Partnership (STEP) has invited Mr. Shawn Wu, B2B Practice Leader of SmithStreet, a Shanghai-based, boutique consulting firm focused on China growth strategies, to speak on developing effective market entry strategies for the Chinese Agri-Food market. He will also compare the pros and cons of self-branding and private labeling in China using case studies and advise on the strategic approaches respectively.  



Learn more about:

• Food and Agri-food market dynamics and trends in China

• Market opportunity vs. local suppliers

• Branding vs. private labeling

• China agri-food market entry implications


Shawn Wu

B2B Practice Leader, SmithStreet

Shawn Wu is an Engagement Manager of SmithStreet, a Shanghai-based, boutique consulting firm focused on China growth strategies. Shawn leads the development and implementation strategy and market insights initiatives focused on B2B and some B2C sectors. His experience covers medical devices, medical consumables, air/water monitoring & treatment, IT & ITS, Food Industry, and professional services segments.


Event Details

Date: Tuesday July 29, 2014 


Please click here to download the slides of Shawn's speech



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